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What Can Be Marketed?

What can be marketed? There are many answers to that question. The process of marketing involves creating, delivering, and promoting goods and services. Marketing also includes events, experiences, places, and people. Essentially, anything that can be sold can be marketed. Here are some ideas about what can be marketed. Read on for more information. Hopefully, this article will help you determine what you can market. You may be surprised by what you find!


Commodities can be marketed just like people. Clever marketing campaigns can attach a commodity to scenes of rugged adventure or romantic conquest. The product is then marketed as a way to satisfy the need for a smooth ride and mellow taste that consumers associate with bold action and seductive prowess. It is also possible to sell commodities to other consumers in addition to the original producer. However, there are disadvantages to utilizing such techniques.

Specialty goods

In the retail sector, specialty goods are products that are highly customized, unique, or otherwise hard to find in the market. These goods are more expensive than most products but consumers will pay top dollar for them, even though they are usually not found in local grocery stores. Depending on the product, specialty goods can be competitive with more commonly found items, as the price is not the primary factor in sales. Similarly, specialty goods can be competitive with products with lower ticket prices, but consumers will view the higher-priced items as better quality, thus increasing the likelihood of brand loyalty.

Some examples of specialty goods include luxury handbags, high-end clothing, and even exotic perfumes. Some consumers will travel considerable distances to buy a brand of handbag, while others may prefer to visit a particular hair salon. For instance, consumers may be loyal to their hairdresser, so they wait in line to receive their service, and may even follow the salon around if it moves. However, consumers who have a preference for a particular brand may not want to spend as much money as they would on a generic product.


The business world is full of information that can be marketed. From surveys, emails, and newsletters to information about buying patterns, companies have information about customers. By utilizing this information, businesses can better understand their customers and what motivates them to buy. This is not all quantitative data though. They also have qualitative information about their customers. For example, a camera company’s system records information about customers’ buying preferences, shipping preferences, and communications preferences.


An experiential marketing campaign can create a positive brand impression, while also promoting a brand or company. The goal of this marketing campaign is to build a customer experience that satisfies the customer and leaves a positive brand impression. This type of marketing has many advantages, but it requires a unique measurement model. Brands must ensure that their experiences leave a lasting impression on customers, and it is important to track the metrics of success.

One of the first steps in creating an engaging experience is to get inside the mind of your target audience. We all have different motivations, so putting on a psychologist hat can help you understand why customers buy what you’re selling. Ask yourself tough questions about what your ideal customer would feel when they use your product. For instance, can your product provide them with peace of mind, excitement, or unease? Can it make them feel closer to other people? Or can it help them solve a problem?

Consumers are more interested in experiences than ever before. The ability to create and facilitate a memorable customer experience will separate your brand from the rest. Experiences have become the new currency of modern marketing, and they’re gaining popularity due to their high consumer value. And with so many ways to create an experience, you can create a memorable one for your target audience. For example, Snapchat recently created a scavenger hunt that involved a virtual reality scavenger hunt. Users followed clues to discover places that contained the company’s products. They were rewarded with clues that contained the benefits of Verizon Wireless. The scavenger hunt lasted for over 10 hours and generated tremendous PR buzz.


Place marketing is a powerful way to attract visitors to a specific destination, city, or region. Many countries have begun investing in place marketing campaigns to promote their regions and attract investment. Increased tourism brings additional revenue to a country and provides a source of income for the people living in that region. To market a place, the administration uses celebrity marketing and other means to create a positive image. One example is the Pure Michigan tagline.

A common form of place marketing involves showcasing and promoting the attractions, traditions, and business opportunities of a specific locale. Places can be marketed as a destination, a city, a country, a village, or even an entire regions. This marketing technique has become increasingly popular over the last few years. Here are some examples:

In addition to focusing on specific regions, the marketing mix can also focus on channels and methods of distribution. For instance, a company in Singapore must figure out how to reach customers on other continents. A retailer is a place that can reach consumers and maximize distribution. This type of marketing strategy can help a company reach its target market. There are many advantages to incorporating place into your marketing plan. And while the place may seem trivial, it is an important element of the marketing mix.


Organizational marketing is an important aspect of building a business. In addition to boosting sales and bulk orders, marketing also has a positive impact on profitability. While most marketing strategies focus on individuals, effective organizational marketing engages organizations that would otherwise not know about their existence. By developing awareness about the organization’s products or services, organizations can build long-term relationships with their customers. Read on for some examples of how to market an organization.

One type of marketing structure is the matrix. This model combines the previous two models. It defines departments by their product and employee function. The employees within these departments are called divisions. The entire organization is marketed through the various departments. Hence, the matrix organization structure is a combination of both the previous models. Here, each division focuses on a particular product or service. It also takes into account various minor aspects of marketing, which can be complex.

Another way to market organizations is to hold events and concerts. Global sporting events are an example of this. Other types of events are theater performances, concerts, and various performance shows. By combining several services into one, companies can create a memorable experience for their customers. Marketers create experiences for their customers to boost the image of their brand and increase brand awareness. There are many firms that strive to deliver experiences and help customers get the most out of their marketing efforts.


A company can market its products to people by creating an experience, or an entire brand experience, for their customers. Its slogan, Explore the Lands of Endless Enchantment, is an example of experience marketing. The same is true of Disneyworld, where you can buy fake experiences and get the “Wow!” factor. High-profile people can benefit from celebrity marketing. Such marketing helps to increase people’s face value and increases sales.

What Can Be Marketed?

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