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Visual Asset Management

Visual Asset Management (VAM) is a system for storing, organizing, and managing digital assets. It helps companies with three key goals: collaboration, searchability, and centralization. Besides being an essential tool for any company, VAM also helps teams to create and share their best work. This project aims to translate VAM for use in Oil & Gas, Construction, and Infrastructure. The project is a collaborative effort between Return to Scene and the Scott Sutherland School of Business, with extensive international experience in managing projects.

Organizing and storing digital assets

Digital assets are becoming increasingly important for businesses. Proper organization of digital assets will help streamline internal processes. It will also prevent information from getting into the wrong hands and improve brand management. Here are some tips to keep your digital assets organized. First, make sure that you have a central storage location for all your assets. Second, limit users to only certain functions. This way, everyone can have access to only certain files and can avoid making mistakes.

When organizing digital assets, create a folder hierarchy. Creating a broad folder hierarchy is useful for e-commerce marketing campaigns. Be sure to involve all stakeholders to determine the best folder structure. Next, organize the files by keyword or a similar workflow. If you are storing the files for future use, create folder templates with similar operations. You can also copy and paste files from existing folders to avoid any confusion.

Once you have determined the appropriate storage location for your digital assets, use folders. Folders are useful in managing digital assets because they can organize them into profiles. You should also make sure that folders are named appropriately. When naming folders, avoid using underscores, spaces, and other special characters. This way, you won’t end up with duplicate folders. In addition, you’ll have a better idea of which files need to be transferred to a new location and which ones are no longer needed.

Creating tags is another important step in organizing digital assets. Metadata (data about data) is important for search purposes. Keywords help you quickly find information from digital assets. Use keyword tags or a metadata field to describe the content of your assets. Also, you should consider creating folders for physical assets. If possible, use unique tags and keywords for each one. This will make it easier for your team to find the assets they need.


Visual asset management can make it easier to source and organize assets for your content. By centralizing these assets in one place, any team or audience can access them from any channel. With the help of custom taxonomies, you can easily organize and sort visuals in order to improve searchability. You can even organize them by date, making them more discoverable. Visuals can be used in both traditional and social media campaigns, and they can also be converted into owned assets.

Visual asset management also helps you streamline creative processes and create a more unified experience for your customers. Photos and videos are essential in building your reputation with customers, and an organized library helps your teams collaborate effectively. Searchability of visual assets is vital for brand consistency across platforms and channels. Fortunately, many companies have begun to realize the benefits of a visual asset management system. Here are 10 case studies to illustrate how these types of systems can benefit your business.

Managing visual content can be complex, but it can help your company stay competitive and increase revenue. While it can be a bit of a challenge to manage multiple images, a PIM asset management solution can help you maintain the quality of your visual content. PIM asset management also gives you the visibility and control you need to improve productivity and improve collaboration. With searchability and visibility, you can increase employee responsibility and collaborate better.

With metadata, you can increase the searchability of your digital assets. With metadata, you can add relevant keywords or other descriptive annotations to your assets. Using features such as auto-tagging and custom fields will make searching more effective. When you have a large library of assets, you can narrow down your search by using keywords and categories that are related to the content. This way, your digital assets will be found quickly and easily.


A key feature of collaborative visual asset management is the ability to connect diverse stakeholders in one system. With centralized access to all media assets, teams can use the assets to create and share content more quickly. With an asset management system, teams can work seamlessly and efficiently to develop and present consistent brand messaging across various channels. The benefits of visual asset management extend to large organizations as well. The CMO Council has partnered with Libris by PhotoShelter to help organizations make the most of their media assets.

The process of collaboration can be tricky because it requires multiple people to be aware of the latest version of a file. Cloud applications can make this task easier, as they eliminate the need to store files locally. However, this can also make asset management more difficult. When people do not have local file storage, they often create workarounds to get around version control. For example, they may share the file with an individual who needs it but has access only to a specific folder.

Poor collaboration tools can sabotage productivity and create security risks. When people share assets, they may download them from a compromised device and expose them to a compromised environment. This can result in expensive security breaches. Instead of wasting valuable time and money on a poorly designed collaboration tool, it is worth experimenting with Chorus’ shared folders feature and seeing which workflow works best for your business. The best collaboration tools will enable teams to work like a well-oiled machine.

A collaborative visual asset management solution will also enable distributed teams to work effectively with digital media assets. With a cloud-based visual asset management solution, teams will be able to easily locate, access, and integrate resources. Collaboration is key to digital asset management success. A collaborative digital asset management solution can be used to streamline the process, reduce workload, and promote communication. With this solution, you can bring stakeholders together and ensure that everyone’s voice is heard.


As companies continue to evolve their marketing efforts, centralized visual asset management (VAM) becomes more important than ever. With the ability to centralize content and manage brand assets in one place, businesses can create a consistent customer experience across different locations, media, and systems. Centralization also minimizes the possibility of costly silos and duplication. Despite the advantages of centralized VAM, there are some challenges. This article will discuss some of the most important considerations when deciding on a solution.

For one, a DAM system is a good place to store and organize your organization’s visual assets. Once in one place, you can control who can view and edit your visual assets and create permissions for only those employees who need to access it. Additionally, you can control who has access to different visual assets, including videos. This means that your team can approve or reject content that doesn’t reflect your brand identity.

Another reason to centralize your content is that you can automate workflows. Automated processes can annotate content, aggregate feedback from team members, and streamline the asset upload process. By centralizing your content, you’ll be able to reduce redundancy and admin costs and take control of the chaos. And remember, centralization requires a digital asset management platform, so choose one that has all of these features.

Centralization of visual assets helps your team collaborate and align. The system makes it easier for everyone to find assets and organize them. This means less wasted time and more focused effort on creating compelling content. With the help of an asset management system, you’ll be able to use image-based collaboration to get things done faster. In addition, centralized storage of visual assets means that your team will have a single source of truth for all assets.


For large organizations, a VAM solution is necessary for the efficient organization of visual content. Visual asset management solutions allow organizations to break down silos and streamline the process of managing and organizing visual content. With robust cloud services, organizations can provide controlled access and collaboration for the Distribution Collection. Using these systems, organizations can gain cost-effective visual asset management solutions that can scale as their business grows. For example, Libris is a cloud-based solution designed for managing and organizing visual content, enabling organizations to publish only approved assets.

Visual asset management helps organizations organize their teams around shared visual assets, resulting in a unified experience. Photos and videos are vital to the reputation of a brand, and an organized photo and video library help teams collaborate. The organization can deliver consistent messaging to its target audience across all channels. This can dramatically improve the speed and efficiency of public relations efforts, and boost customer loyalty. The following case studies demonstrate how visual asset management can help organizations improve their productivity.

VAM software allows businesses to control mobile and fixed assets. It helps to centrally manage users, costs, and assets. It also has barcoding and RFID capabilities. TEC reviewed features and costs to determine which one is right for your business. For the most part, the software is inexpensive and easy to use. Moreover, it is compatible with a wide variety of software, enabling companies to manage their entire digital asset portfolio. The best visual asset management solution will provide the highest level of visibility and efficiency.

360 Visual Asset Management is an important tool in digital asset management, as it enables remote visitors to view a website from any location. Moreover, it helps employees interact with their colleagues on change management or maintenance efforts. Moreover, it provides a virtual tour of the industrial site, making it easier for the company to make improvements and minimize downtime. In addition to archiving data and images, 360 Visual Asset Management also allows companies to make digital copies of the virtual site.

Visual Asset Management

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