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Network Digital Marketing Coach Access Point Online Business for Students

I went to lunch with a friend the other day to ask him about his marketing journey. You see, I knew that he and his partner had hired a marketing coach a couple of years back. I wanted to find out what their experience was like and where they had challenges and successes along the way.

Can You Market Effectively Without Purpose and Vision?

This particular company is very typical of the small, service-based businesses I focus on in my marketing practice. They would tell you that they’re a couple of accountants who are good at what they do and enjoy the clients they work with. They would also tell you that they weren’t marketing people who knew how to attract a steady stream of new business.

I asked my friend if a particular point in time or event finally triggered their marketing breakthrough. I wanted to understand what they learned through trial and error. I wanted to see if there was something specific that helped them finally crack the code on marketing.

At first, he thought the answer was when they finally narrowed down their target market. They finally defined a niche that was a very good fit for them, made sense to them, and helped them stay laser beam focused. We agreed that this was a huge breakthrough. It’s often easy to say but usually very hard for small businesses to narrow their target market. This was a step that was paying dividends for my friend’s small business.

But, it wasn’t the answer for what helped them make their marketing breakthrough. After a little further discussion, we discovered that the practice never made any marketing headway until they defined and clarified their Purpose and Vision.

Without a clearly defined Purpose and Vision, the business owners could never really articulate what they were and what they were trying to accomplish. A little more discussion with his partner confirmed it for us. Without clarifying their purpose and vision, the business was very reactive. 

None of the marketing strategies or tactics that their marketing coach was helping them implement proved to be productive. The reality was they were reactively taking whatever business they could get through the door.

Clarifying their Purpose and Vision created the marketing breakthrough. Purpose and vision tell you and everyone else what you’re out to cause, where you want to go, and what impact you want to make with the business. Doing this gave my friend and his partner focus and direction that didn’t exist before. It made narrowing their target market and all these other marketing strategies and tactics make sense.

I started to think about all of my client relationships. I had decided to build articulating purpose and vision into my XYZ Growth Marketing Model some time back. It was a piece that seemed to be missing from successful marketing relationships, and now my lunch discussion appears to have confirmed it for me.

What do you think? Can you effectively market your business without Purpose and Vision?

Create Your Network Marketing Momentum

In network marketing, substantial wealth is created only after you have achieved momentum. This momentum can be thought of as very similar to the doubling effect of compound interest.

Compound interest is “Interest which is calculated not only on the initial principal but also the accumulated interest of prior periods.” With your network marketing efforts, your initial principal is your initial effort. Your accumulated interest is that of your sponsors, who, with your proper coaching, carry on your efforts to set your momentum in motion effectively.

Your sponsors follow your lead by growing your downline and finding new sponsors who do the same. This has surprising and remarkable results. This creates a doubling effect that once in place grows your business at a phenomenal rate. No longer can your efforts possibly keep pace with the actions of so many who all contribute to your own downline?

The momentum all starts by putting it in motion with your actions. Unfortunately, try asking up to 90% of the people who attempt network marketing how they are doing. You are more than likely to hear some negative replies. The reason is simple – they did not set things in motion.

Getting your network marketing business rolling is no mystery. You take and your positive dedication to move things forward. It also takes your planning. This is accomplished first by establishing your goals for your business. Determine what your ideal vision of the future would be, and move toward it with optimistic expectations.

The next step for realizing your network marketing success is mapping out your plan for success. This is where you determine the most effective use of your time and energy. Figure out what money should be spent on your business marketing and expenses. Set time aside to market your business each day.

A frequently overlooked step by many who attempt to succeed at network marketing is devoting time to you. Your continued education is vital to your success. Your newfound knowledge will enable you to adapt to changes and focus on the things that work.

Personal development will lead to the development of your sponsors, the key to your long-term success. Your sponsors need a team leader who has high energy, is motivated and is knowledgeable. It is important that you nurture your sponsors into an extension of you. Only then will your dream of network marketing momentum be fulfilled.

How Creative Professionals Can Get More Perfect Clients

When you work with the “perfect” client, life is wonderful, and business is simple. The perfect client pays on time, is thrilled with your work, tells all her friends about you, and makes doing what you do easy. If you could replicate the perfect client, then the business wouldn’t be difficult, right?

Let’s discuss how to locate more perfect clients so you can increase your income and decrease your not-so-perfect client drama.

First, define your “perfect” client. Write a list of specific items that make (or you think would make) a client great. Is the client male or female? Does he have children? Is she married? In what area does the client live? How much money does the client make? What type of car does he drive? What type of personality does the client have? What age range does the client fall? What does she do for a living?

Find out what the client does in his spare time once you have a list of criteria that make up your perfect client. What are her hobbies? Does she do charity work? Is he involved with coaching sports for his children? Is she a member of any professional organizations or chambers of commerce? Does your client like to entertain guests in her home? Where does your client shop?

Knowing what your client does with his time will help you know where to market and find more perfect clients. For example, suppose your perfect client is involved with a local charity. In that case, you may want to become a part of that organization to meet other potential clients.

Suppose your perfect client is a member of a professional organization. In that case, you may be able to write an article or speak for that organization.

If your perfect client shops at a particular store, you could make arrangements with the store owner or manager to have flyers about your company at the check-out counter, or you could do a joint promotional mailing together. The possibilities are endless – if you understand specifics about your perfect target client.

Also, ask the clients who already fall into the “perfect” category for referrals. My favorite way to ask for referrals is to say, “You are my perfect type of client to work with and I’d love to work with more people like you. If you have friends and family who need similar projects, please have them call me.

You’ve been such a joy to work with.” Then give them a business card or a flyer or other piece of marketing material they could pass on to their perfect friends. You can also include this information in a thank you note or follow-up letter.

The more perfect clients you work with, the more opportunities you will find and work with other perfect clients. Keep in mind; if you have clients who have been less-than-perfect, they are more likely to refer you to other less-than-perfect people. So, do everything you can to surround yourself with perfect ones, and your business will be wonderful!

Network Digital Marketing Coach Access Point Online Business for Students

Network Digital Marketing Coach Access Point Online Business for Students

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