Macro Influencer Benefits
One of the main reasons large brands go with macro-influencers is their size. They can reach audiences of around 20 times more than a micro-influencer. For example, Samsung partnered with South African rapper Cassper Nyovest, with more than 2.8 million Twitter followers. The brand wanted to reach out to a wide variety of people diversely. The following are some of the benefits of working with a macro influencer.
A big advantage of working with a macro influencer is that they have access to many people. This means that a company can reach a wider audience quickly. However, this comes with a price. For example, Kendall Jenner has been known to earn more than $1 million per Instagram post. But while she can afford to spend a lot of money, she also has a huge audience and will generate massive traffic and revenue. Besides, a brand will target a niche audience with a smaller budget.
The cost of using a macro influencer is relatively inexpensive compared to working with a micro-influencer. This is due to their large audience, and high follower counts. They are also usually more cost-effective, as per post or piece of content can range from $2000 to $50,000. A macro influencer’s higher number of followers means a lower CPM, which means more efficient use of marketing resources.
Another benefit is the high level of reach that a macro influencer can command. A macro influencer may have millions of followers, but it is unlikely that each one will engage with every comment or private message on every post. Even if a micro-influencer has a massive following, the engagement rate will likely not be as high as the marketing goals of a larger brand. In other words, a macro influencer’s huge reach will not be wasted on the inexperienced, underachieving newbie.
As a result, macro-influencers often have aspirational audiences that are more likely to be interested in products and services. They also can influence the lifestyle and preferences of millions of people. Whether a brand works with a macro or micro-influencer depends on the audience’s size. A large audience will have more attention, meaning a larger budget for advertising. But if a smaller audience is more important, a small-scaled audience may be more effective.
A macro influencer has enormous media value, which is important for a brand to reach as many people as possible. It is an excellent way to connect with an audience and generate aspirational leads. Furthermore, the influencers will increase the company’s popularity, increasing brand sales. For this reason, a macro-influencer will always be the best choice for your campaign. If you are looking to gain as much attention as possible, macro-influencers are the perfect option.
Macro-influencers can generate hundreds of thousands or even millions in media value. The main advantage of using a macro-influencer is the reach of their massive audience. A micro-influencer can have an audience of a couple of hundred-thousand people, but a macro-influencer has millions. A large-scale influencer can also have a very targeted audience. You can get more followers, but you can also reach a large audience.
The biggest benefit of working with a macro-influencer is the scale. These influencers can command millions of dollars of media value. They also have a high number of followers. The latter is more likely to be active on social networks and have a wider reach than micro-influencers. Because of their size, macro-influencers are more expensive than micro-influencers, but they can have higher conversion rates.
Macro-influencers can also be a great way to promote your brand. Because they have a huge audience, they can generate hundreds of thousands of dollars in media value. Moreover, they can influence their audience through sponsored posts and other forms of content. As a result, you can leverage their credibility and reputation in the long run. It’s also a good way to increase sales. You can work with a macro-influencer who has a large following.