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How to Create a Trusted Digital Identity for Your Business

Among the many benefits of a digital ID are civic and social benefits, including improved control over online data. Additionally, it creates significant economic value in several areas, particularly in developing and emerging economies. However, digital ID programs are not without their drawbacks, including deliberate misuse by commercial actors and government agencies. They can also be prone to security breaches and failures. Here are some important considerations to consider when implementing a digital identity program.


In short, PII is data about a person, and some of it can be linked to other online identifiers. A prime example is a social security number, which clearly calls out an individual’s identity. Other examples of PII include a phone number, a facial image for unlocking a mobile device, and financial information. Other examples include internet protocol addresses (IP addresses), radio frequency identification tags, and mobile device data.

While it may be difficult to discern the difference between PII and data on an individual, a single piece of PII can contain information vital to an individual’s identity. One of the most important pieces of PII is a Social Security number, which is uniquely yours. While your name is a key piece of PII, it’s secondary to your Social Security number. Similarly, your IP address can reveal a person’s location.

PII is made up of several different pieces of information about a person, including IP addresses and email addresses. For example, if someone shares a picture of their pet on Instagram, this can be used to determine their identity. If a person’s mother’s maiden name is used on Facebook, that person’s digital identity can be derived from their email address. Even if a person’s phone number is protected, the same information can be used to identify them.

While PII is important for all of us, there is a significant risk of it being compromised by hackers. Many PII breaches are caused by cybercriminals compromising information systems and selling it on the underground digital market. The Internal Revenue Service recently suffered a massive data breach, resulting in the theft of over a hundred thousand taxpayers’ personal information. This breach was the result of hacking, and the criminals used the quasi-information stolen from multiple sources and answered security questions to make fraudulent tax refunds.

Attributed attributes

The Trust Framework defines a set of attributed attributes, each of which is associated with an individual or an organisation. Typically, an attribute is related to an individual’s age, bank account number, or other unique information. On the other hand, an attribute can be used for multiple individuals. As such, attributes are useful for establishing trust and protecting personal information. Listed below are the most common attributes. These are described in further detail below.

Attributes are metadata that describes the characteristics of data. Increasingly, they will be used for identification purposes. A postcode may be an attribute on its own or part of an address, and it tells a business whether a customer is eligible to receive certain services. For example, when applying for a GP appointment, you’ll be asked for your full home address. A retailer may use this information to contact you, but not your age or date of birth.

The Trust Framework specifies that organisations must record all activities involving digital identity or attributes. Once these records are no longer needed, they must be destroyed. Furthermore, organisations should share these records with relying parties. Those who provide digital identity services must also ensure that the relying party receives a copy of these records. Lastly, organisations should make sure that they follow the Trust Framework by sharing their records. A key part of trust is that all the information shared is protected and not used without consent.

For these reasons, attributed attributes of digital identity are crucial for the security of network infrastructure. This is why it’s vital that these attributes be secured by appropriate authentication procedures. As an added bonus, these attributes can be linked to other forms of digital identity, such as social networks. Hence, authentication procedures are essential for network infrastructure. But, before we dive deeper into the details of digital identity, let’s consider some of the key elements involved.

Trusted digital identities

As digital transformation continues to drive economies around the world, more businesses are turning to Trusted Digital Identities (TDI) as a way to serve their customers online. In fact, according to estimates, there will be over 5 billion internet users by the year 2021. These growth rates, combined with the growth of mobile devices, create a need for secure, digital identification. However, while the adoption rate of digital IDs is increasing, many countries still have insufficient legislation.

Unlike traditional IDs, a trusted digital identity is verified and contains certain characteristics that make it reliable and secure. These attributes are biometrics, verification of identification documents, or third-party procedures. In most cases, a trusted digital identity is created in three steps: capturing verified attributes, verifying documents, and digitizing the resulting identity. Those three steps can help businesses manage their operations and provide better customer experiences.

In addition to the intrinsic attributes, digital IDs include other characteristics. For example, a digital ID may contain a person’s name, email address, or URL. These attributes may not be completely accurate, but they are part of a person’s identity and can be used to identify them. A digital identity may also contain a user’s online activities, such as purchase history, social media postings, and petitions signed. It may also include a user’s mobile phone usage and geotagging.

TDIs can be implemented through biometrics in Africa. In addition to strong legal frameworks, organizations must also implement digital solutions that protect the security of personal data and biometrics. GVG provides a number of digital Big Data analysis solutions and supports innovation in data security. So, the adoption of trusted identities will be key to the continued success of smart and connected businesses. So, get ready for this revolution in your organization!


While many government entities use commercial IDSPs to manage citizen identities, many are re-evaluating the need to maintain a central account to ensure that citizens have the right to access public services. In addition, many view government-issued identity as a necessary cybersecurity solution. Here’s what they must do:

First, governments must make sure their ID systems are user-centric and inclusive. By ensuring that government IDs are multilingual, inclusive, and compatible with data portability, governments can encourage private providers to build a digital identity system that is both secure and trusted. Also, governments must guarantee availability of the system and foster demand for it. Below are six crucial steps to successfully implement a digital identity system. These will help governments determine what technologies will work best.

A functional ID system is an umbrella term that encompasses all the various systems used by the government to manage identification, authentication, and authorization. These systems are often derived from population or government registers. These systems are not legal ID systems, but they are used as a de facto proof of identity in particular sectors. However, they do not have the ability to manage the vast array of data sources used to manage a digital identity.

A government may decide to use a digital identity to streamline access to government services. This may not be practical, because it would require all citizens to have one. The Australian government has already launched a digital identity system and is expanding it into a whole-of-economy solution. These initiatives will allow governments to share information across agencies, small and medium-sized businesses, and even citizens themselves. However, the key is to trust the government to share this information with verified identity providers.


The process of creating a digital identity for your business will require careful planning and collaboration among members of the senior leadership team. The Chief Executive Officer (CEO) is responsible for the integrity of the brand and must lead by example in terms of protecting customer data. The Chief Marketing Officer and Chief Data Officer (CDO) should work together and align their goals and objectives to achieve a cohesive, integrated identity strategy. This process will require careful planning and collaboration among all involved parties, including stakeholders.

The creation of a comprehensive customer profile is crucial to the success of digital transformation. External user-centric identity platforms give businesses the tools they need to build a comprehensive customer profile across multiple channels. This helps them drive customer engagement, personalize content, and improve user satisfaction. By implementing these solutions, businesses can easily create an accurate complete view of their customers. And, since customers are increasingly more mobile, they’re more likely to engage with brands that give them a personalized, consistent experience.

Businesses can create a digital identity based on the services they provide. Digital identity information can be categorized into two broad categories: digital attributes and digital activities. Digital attributes contain personally identifiable information, while digital activities are defined by the behavior an individual engages in online. The latter category includes data from mobile phones and social media platforms. However, not all digital identity information communicates personal information. Businesses should consider the implications of this in 2016.

A digital identity should be an extension of the real-world persona that identifies an individual. It should grow organically, allowing businesses to build a relationship with their customers. The goal is to treat each customer as an individual, rather than a number. It’s difficult to determine the identity of a visitor to a digital property, but the marketing team is dedicated to inspiring clicks and registrations to establish the digital identity of that visitor.

How to Create a Trusted Digital Identity for Your Business

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