How Much Do Macro Influencers Make on Instagram?
Macro influencers earn more money than micro-influencers. They can be hired for less than $100 per post, but their work is worth more because of their large following. According to Iconosquare’s Instagram Marketing 2019 Trends and Benchmarks Report, 30% of businesses pay influencers $100-500 per post, and 20% admit to paying influencers as much as $1 million. For example, Jesse Driftwood, a travel and lifestyle blogger, makes around $50k per post.
The amount of money macro-influencers make depends on the size of their following and the specific type of content they provide to their audience. If their followers are in the fashion niche, they can command prices as high as $10 per post. These influencers typically have between 100,000 and 1 million followers, so their work is more valuable. Many also create products such as honey-infused hair products, which are highly popular among their followers.
The number of followers is also an important factor in influencers’ pay. If their followers are mainly women, they can charge more. Many fashion Instagrammers earn more than $100k a year. These people are often called “macro influencers, “macro-influencers following than micro-influencers. These people are great at engaging with their audience and making brand collaborations work.
Macro-influencers have large followings but can’t maintain relationships with 500-plus people. On the other hand, micro-influencers have to make sure that their content speaks to their audience. They must create engaging content that engages their audience. Aiesha is one example of a macro-influencer. Her success and performance are so consistent that brands approach her to promote their products and services.
Macro-influencers can be classified as micro-influencers. While micro-influencers are more expensive than macro-influencers, they offer a huge niche audience. Most of them also charge higher fees for their posts. A typical Instagram post costs around $2,000, but a macro-influencer can charge as much as $10k or more. Their followers range from 100k to millions of followers.
The biggest advantage of macro-influencers is their large audience and high engagement rate. A macro-influencer typically has 100K to 1 million followers and has a high engagement rate. Their audience is diverse, and they know how to partner with brands. This makes them an important asset to many companies. It is also easy for brands to work with macro-influencers. A micro-influencer can earn a good income without having its product.
The biggest disadvantage of working with a macro-influencer requires a larger budget. However, it’s worth the investment. Macro-influencers are highly sought after by brands because their target audience has a high-quality following. Unlike micro-influencers, they can create content that reaches a large audience. For this reason, they are highly valuable to brands.
Because they have a large following, macro-influencers can be expensive. Nevertheless, their work is a great investment for brands. They can also help brands build their brand image and gain followers. A macro-influencer can make you more money than micro-influencers. Whether you need to advertise your new product or a celebrity endorsement, these influencers will boost your sales. They are also a great asset for businesses looking for an online presence.
A macro-influencer audience is a very powerful asset for brands. They have a huge audience of around a million people and a huge following. But their cost is not the only factor that affects their price. This is because macro-influencers have their brand to protect. They put their entire career on the line with every collaboration. Brands need to be aware of these costs before they approach them.
While micro-influencers are popular and have huge followings, macro-influencers are still very expensive. Those with large followings are worth more than a thousand dollars. If your brand is small, it is better to hire micro-influencers. The only downside to using a macro-influencer is that it can be difficult to track and manage. In addition, their reach is extremely low.