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Digital Web Solutions Global Sourcing Mass Marketing iMailing

Like conventional businesses, internet businesses require much marketing to be successful. However, unlike conventional businesses, online ones require a different method of marketing several. While there are many ways to market your website, the one this article will be talking about is bulk email marketing.

Bulk Email Marketing

Email marketing is, as it sounds, you send emails to people to build a relationship with them, so they are more inclined to buy from your website. There are many ways you can go about doing this, but to help guide you along are some very helpful tips.

  • 1. Figure out how to get a list together. The list of emails for which you will contact is the single most important part. So how you get those emails does matter. Many people will buy lists of emails in bulk from various services, but I have found these to have mixed results. The emails provided can be good, but it is pretty iffy for something you spend money on.

I prefer to keep it simple and try to get them through my website. If you put areas on your site where they can sign up, maybe offer them a free sample, then you will know all the emails are for people who care about your product.

  • 2. Be persistent. One of the key strategies to employ is bulk email marketing. However, I will say it right away, do not spam. If you spam, it not only turns them away but could have bad consequences for you. Going in bulk is not the same as spamming. Send them emails consistently but if they tell you to stop, then stop. Be considerate of your customers, but also be firm in your approach.
  • 3. Devise a schedule. When you send out your emails also plays a big part. Or, more specifically, how often. A good rule of thumb is to start sending them an email every day, make sure it is unique, and offer some new tidbit of information that could entice them. After about a week, drop that down to a few emails a week and then finally one email a week. This will show them that you care and are eager but also do not want to spam them.
  • 4. Use good subject lines. Most people do not even open emails, they look at the subject, and if it does not interest them, they delete it. So when using bulk email marketing, you need to ensure your subject titles catch their interest, so they read them.

Some good ideas are to use capital letters as they can grab attention. Also …. it can play a part; if you trail off at the end, it can leave them expecting more and might pique their curiosity. Also, try to throw in some personalization. Do not just make one email and send it to everyone; tweak it to be more in touch with the person. Much software can help you do this.

Business To Business Email Marketing

Email marketing is an extremely efficient and effective method of increasing your sales and customer base. Still, as with so many other marketing tools, if you don’t know what you’re doing, it can cause more harm than good. Don’t ever forget that you are marketing to other companies and not individuals, so your messages need to be tailored to your actual audience. 

When your company is trying to establish a business-to-business email marketing strategy, your approach has significant differences than if you were working on a business-to-consumer campaign.  

 

Here are a few of the major points you need to consider to create a more effective and profitable email marketing campaign:

  • 1. Keep it simple. If you were to meet with a prospect in person, you would ensure that your pitch was straight to the point. When sending B2B emails, you want to achieve the same no-nonsense tone. Their time is valuable, and you want to prove to them that you appreciate that fact by getting right down to business in your email, just as you would if you were talking to them in person. 
  • 2. Don’t forget the “WIIFM” (what’s in it for me) approach to your email messages.  Make sure that you clearly articulate what advantages your company can provide to their company and why it just makes sense for them to do business with you. You have to structure your email message in such as way as to set yourself apart from the competition.  
  • 3. Don’t be afraid to ask them for their business. If you don’t have a clear call to action such as ‘click here now, for example, they may not do anything. It’s one of the most common mistakes marketers make; they don’t ask the prospect to take action; they fail to ask for the sale. Don’t make this mistake. 
  • 4. To optimize the effectiveness of your email campaign, make sure you take the time to learn more about your prospect’s business and what you can do to help them.  This information can prove extremely helpful when you are composing your email message. By adding specific points to your email that would only apply to their particular business, you are letting them know that you’ve taken the time to learn about their company and their needs which will help you build trust with them. 
  • 5. Remember, this business has its marketing campaigns, and they are familiar with all the tricks. Don’t try too hard to ‘sell’ them. Keep your message short and on point, and follow up with a firm and clear call to action. 
  • 6. Track your results.  You want to keep track of open rates as well as an increase in sales and customers. You need to know which campaigns work and which ones didn’t. This information will allow you to tweak the ones that work, reuse them, and start from scratch on some less effective campaigns. 

Email marketing can be a huge benefit to any business building strategy. Take the time to research your market before you implement your business-to-business email marketing plan. This added step will allow you to make more money and increase your customer base for a very small investment.

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as combining two or more marketing strategies.

This does not mean it is necessary for you to implement every known marketing strategy to promote your business. Still, it implies that it is worthwhile to market from a few different perspectives to help you achieve your business-related goals.

This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi-tiered marketing strategy and offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” which is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing, but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign, and generating inbound links to your website.

While not all of these strategies may be effective for your business, you are likely to find at least one other option that complements your email marketing and helps you achieve your business-related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads, and print media. Just because these types of advertising do not take place online does not mean they will not help you generate more business.

Advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities, and each one individually is fairly simple. However, in combination, these simple activities can create a powerful statement.

You may send out emails offering useful information about your products or services, purchase banner ad space on websites that may be of interest to your potential customers, and participate in industry-related message boards where you can earn respect and pique the interest of potential customers.

Even if your potential customers do not currently need the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they need an item the company offers.

Suppose you are planning to combine multiple forms of advertising. In that case, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently.

When you are only using one type of marketing strategy, you can generally attribute sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determine which strategy is producing the desired effect. This situation can be handled by not making changes to more than one marketing strategy at a time.

This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic.

However, suppose you are having difficulty determining which marketing strategy is most effective. In that case, you can consider asking customers to answer survey questions and provide information on how they learned about the products or services your business offers.

Digital Web Solutions Global Sourcing Mass Marketing iMailing

Digital Web Solutions Global Sourcing Mass Marketing iMailing

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